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 Backed by research that explored the interactions users have with their healthcare providers, we conducted a narrative design workshop with Cigna executives to identify critical support moments across various health-related scenarios.

Cigna One Guide

Cigna wanted to create a top-shelf digital healthcare offering to help users navigate their coverage and make the most of their plans.

 Backed by research that explored the interactions users have with their healthcare providers, we conducted a narrative design workshop with Cigna executives to identify critical support moments across various health-related scenarios.

Backed by research that explored the interactions users have with their healthcare providers, we conducted a narrative design workshop with Cigna executives to identify critical support moments across various health-related scenarios.

 This led to a series of features that would address those needs, which we brought to life through a functional prototype.

This led to a series of features that would address those needs, which we brought to life through a functional prototype.

 The visual design leveraged Cigna brand colors to divide the app into three buckets of functionality that aligned with core user needs — managing your plan, finding care, and getting support.

The visual design leveraged Cigna brand colors to divide the app into three buckets of functionality that aligned with core user needs — managing your plan, finding care, and getting support.

 Today, One Guide has involved into a major Cigna offering with a proven track record of building customer engagement and delivering better care.

Today, One Guide has involved into a major Cigna offering with a proven track record of building customer engagement and delivering better care.